SK Wonderland
Best of show, CES '24

20,000 Square Feet of Interactive Innovation

Challenge

Reimagining What’s Possible at CES

CES, arguably the most influential technology show in the world, calls for more than the expected. It calls for an experience that spikes conversation, drives curiosity, and delivers high recall. In other words, an experience you cannot forget. SK Group demanded no less. More specifically, they wanted more than a booth, they wanted an interactive amusement park that delivered a cohesive story. The result - SK Wonderland.

"Magic Carpet" immersive VR ride at the SK Wonderland exhibit featuring a motion platform and curved LED screen.
Colorful "Sweet Island" and "Rainbow Tube" themed zones within the SK Wonderland exhibition booth.
Visitors on the "Train Adventure" ride at SK Wonderland passing through an immersive underwater-themed digital tunnel.
Interactive "AI Fortune Teller" and "Memory, The Power of AI" digital display kiosks at the SK Wonderland booth.
Entrance to the SK Wonderland exhibit featuring a "City of Lights Las Vegas" ticker and "Train Adventure" signage.
Wide view of the SK Wonderland booth layout featuring the "Train Adventure" tracks and a large floral globe installation.
Close-up of the "Powered by SK" train car in front of a giant blue gift-wrapped globe at the SK Wonderland exhibit.
Central view of the SK Wonderland exhibit featuring a massive glowing digital globe and theme-park style directional signs.
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A crowd of visitors watching a technical demonstration at the "Dancing Car" exhibit in SK Wonderland.
Results

A Best-of-Show Experience

SK Wonderland, this years BEST OF SHOW at CES ’24, told the story of a cleaner future through numerous interactive experiences spanning across a 20,000 sq ft footprint. CES attendees were treated to a number of attractions including, a hydrogen powered train that traveled through an LED tunnel, a magic carpet ride, and Dancing Car demonstrating the capabilities of the car of the future. The focal point of the experience being a miniature version of the Las Vegas Sphere to anchor the storytelling. To top off the activation, attendees had the opportunity engage with an AI Fortune Teller powered by high bandwidth memory. To drive further engagement, staffers dressed in Safari outfits handed out passports used to navigate the space and earn points along the way for various giveaways. SK Wonderland was wonder, and as the fabrication partner, in collaboration with Super Exhibit, selected to bring this vision to life, we couldn’t have enjoyed it more. Congratulations to SK Group for earning Best of Show, and Thank You for the opportunity.

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