Jagërmeister – DreamCraft

Challenge

Bring the vision of “Damn That’s Cold” to life

Partnering with Tinsel Experiential Design, DREAMCRAFT was tasked with bringing the vision of Jagermeister’s “Damn That’s Cold” activation to life. Built upon the catalyst of 0°F’s - The right way to drink Jagermeister, we were bringing Ice Cold Confidence to the masses, in the form of a Glacier.

A close-up view of the Jägermeister "Glacier" activation featuring an integrated water refill station and branded entry arches.

A wide-angle view of the Jägermeister "Damn That’s Cold" glacier activation with integrated neon lighting.

An attendee using a mallet on a "high striker" game integrated into the Jägermeister glacier activation.

Interior view of the Jägermeister glacier activation featuring a central strength-test game and floor branding.

Attendees at a Jägermeister event taking a group shot from a long ice luge at the glacier-themed bar.

Outdoor Jägermeister bar built to resemble a giant ice glacier, featuring a green backlit bottle display.

A large, glowing green ice sculpture of the Jägermeister stag positioned in front of the glacier activation at night.

Festival attendees cheering as a visitor participates in an interactive strength-test game at the Jägermeister glacier activation.

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Results

From Ice Cold Shots to hitting the Ice Striker down to 0°F’

Implementing a blend of engineering, craftsmanship, technology, and artistry, we brought the Jagermeister “Damn That’s Cold” experience to life in the form of a Glacier. Featuring an Ice Cold Bar, 0°F Cave, Digital High “Ice” Striker, Photo Moment, Free “Ice Cold” Water Dispenser, and faux Ice Stag, attendees were treated to an unforgettable experience. From Ice Cold Shots to hitting the Ice Striker down to 0°F’s, visitors were fully immersed and engaged!