Razer
A Ballroom Rewired for Performance

Design That Performs—and Reuses

Challenge

Where Innovation Meets Responsibility

A private ballroom at The Venetian was reimagined as a high-impact Razer environment, balancing bold visual statements with intuitive attendee flow. The experience centered on a dynamic showcase of the Chroma range, paired with a sculptural display featuring two new chair designs. Arch lighting framed each chair to spotlight ergonomic performance, while a striking 3D-printed Razer logo and underlit product shelving anchored the space with unmistakable brand presence.

A professional Razer gaming station with a black chair, desk, and monitor, illuminated by purple and pink neon light strips.
Two people testing a gaming setup at the Razer "Project Ava" booth with the slogan "Say hello to your gaming copilot" on the wall.
A Razer "Project Arielle" display featuring two ergonomic chairs with orange light accents framed by large green neon light portals.
A Razer 20th Anniversary display wall featuring black-and-white photos of gamers and the slogan "FOR GAMERS. BY GAMERS." in white and green text.
No items found.
A wide view of the Razer trade show booth featuring the "For Gamers. By Gamers." slogan, neon green logo, and several interactive gaming stations with attendees.
Results

Designing Impact Without Waste

Every detail of the activation supported Razer’s sustainability objectives, achieving zero waste through the strategic use of rented assets and modular elements stored for future deployments. The result was a sharp, future-forward experience that fused precision fabrication, environmental responsibility, and Razer’s commitment to cutting-edge design.