Lowes Home Team
Home Team Fan Experience

Interactive Games & Skill Building

Challenge

Brand Activation at Scale

Lowe’s delivered an electrifying and interactive Home Team Fan Experience at Super Bowl LVIII, engaging fans with a dynamic lineup of custom-built activities that blended football excitement with hands-on creativity. A standout moment was the football toss challenge, where participants aimed to throw a football through the “O” in the massive HOME TEAM sign, triggering a celebratory light-up reaction upon a successful throw. Adding an artistic layer, two mural artists painted a vibrant live mural on-site, reinforcing Lowe’s commitment to craftsmanship and creative expression.

A young person using an EGO leaf blower at a Super Bowl LIX fan experience booth.
An interactive football game booth featuring a leaf blower mounted on a pedestal and a miniature goalpost.
A young fan in a football jersey throws a football through a large 3D "O" in a "Lowe’s Home Team" sign while a host speaks into a microphone.
A person using arcade controller for an arcade-style game at a Lowe’s Home Team event booth.
A large purple banner with the "Lowe’s Home Team" logo featuring life-sized cutouts of football players and a Lowe's employee.
A person standing on a large floor puzzle made of Pergo DuraCraft flooring panels at a Lowe's Home Team event.
A fan holding an arcade controller in front of a blue arcade-style game cabinet at the Lowe’s Home Team event.
An artist painting a large-scale Lowe’s logo onto a pink and blue mural during the Home Team event.
Fans gathered around a blue "Home Team" digital game booth at a Super Bowl LIX event, with a Bosch branded tool chest in the foreground.
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Wide view of the entrance to the Lowe’s Home Team experience, featuring a large overhead logo and event signage.
Results

Experiential Design & Fan Engagement

Fans were also drawn to a series of immersive, skill-based challenges, including a giant Super Bowl–inspired slide puzzle that required participants to shift floor tiles into place. Two custom-developed games elevated the experience even further: a blower-powered mini football launch that combined strategy and engineering, and an arcade-style shooter using a Bosch drill that challenged fans to screw in fasteners with speed and precision. Together, these activations transformed DIY tools into playful competition.

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Crowds of people visiting an immersive Kraft Heinz brand activation with multiple interactive stations and custom signage.