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Nike Golf PGA Show
Performance in Full Color

Minimal Design, Maximum Impact

Challenge

Where Sport Meets Culture

At the PGA Show, the Nike Golf booth commanded attention with bold green branding, oversized athlete imagery, and illuminated product displays that embodied the brand’s performance-first mindset. Elevated signage and sleek glass showcases spotlighted Nike’s latest apparel and footwear, reinforcing the message that golfers are athletes—and athletes wear Nike.

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Results

Rising to the Challenge

The space balanced clean minimalism with unmistakable brand presence, using premium materials, refined textures, and intentional lighting to create an environment that felt both high-performance and highly approachable. Every design decision supported clarity, focus, and movement through the booth.