Waymo
Where Technology, Design, and Brand Converge

An Immersive Showcase of Autonomous Innovation

Challenge

Interactive Storytelling at the Core

Spanning 6,300 square feet, the Waymo booth highlighted the latest advancements in automated vehicle technology through an immersive and visually striking experience. At its center was a life-sized, 3D projection-mapped Waymo vehicle that drew attendees in, while a curved video wall surrounded the space with rider testimonials and showcased Waymo’s current operating locations. Anchoring the booth was Mission Control, an interactive hub where visitors engaged with illuminated 3D models of vehicles and pedestrians using tactile wooden toggle switches. A 3-foot LED sphere invited participants to suggest future Waymo locations around the globe, reinforcing the brand’s forward-looking vision through hands-on participation.

A wide view of the Waymo exhibition booth featuring a large circular overhead sign and several white autonomous vehicles on a blue carpet.
An interactive circular display table at the Waymo booth featuring illuminated 3D models of city infrastructure and vehicles.
A large, curved digital display at the Waymo booth showing the text "150,000+ trips per week" against a blue particle background.
A close-up of event attendees interacting with a wooden table featuring glowing circular pedestals topped with 3D-printed Waymo vehicle models.
A wide view of a crowded Waymo exhibition booth with attendees gathered around interactive displays and large digital screens.
A glowing digital globe and a central interactive kiosk within a modern, white-themed Waymo exhibition space.
Detailed view of the tactile demo station at the Waymo exhibit, showcasing glowing pedestals that represent autonomous driving scenarios and city infrastructure.
A white 3D model of a Waymo autonomous vehicle positioned in front of an informational wall titled "Meet the 6th-generation Waymo Driver."
No items found.
A close-up, low-angle shot of a white 3D-printed Waymo vehicle and pedestrian figures standing on a glowing circular pedestal.
Results

A Data-Driven Experience, Made Tangible

From intricate carpet inlays and overhead fact projections to multiple hanging signs with ground-to-air protection, every detail was thoughtfully integrated. The result was a seamless fusion of cutting-edge technology, refined design, and compelling brand storytelling—creating an environment that informed, engaged, and inspired.

Next case
Netflix Comicon
Suspended illuminated display with bright red NETFLIX text and cubes showing close-up images of eyes and PlayStation controller symbols.